I’m a longtime marketing and public relations guy based in Seattle, and I’ve held both in-house and agency roles for a wide array of businesses. While many of them were technology companies, some of my favorite client partners were in the food & beverage and hospitality arenas, which coincidentally line up with a few of my personal passions – travel and wine. Shocking, I know. I’ve written online since around 2000 in a number of places, most prominently at The Media Drop, my own media commentary blog in the early – mid 2000s; AdJab, a now-defunct advertising blog from Weblogs, Inc. / AOL, where I was editor; and PRWeek, where I’ve written a column about every 45-60 days since 2009, most regularly covering the intersection of technology and public relations.

I’m a huge Washington wine proponent and have been for about a decade. I belong to a handful of local wine clubs (and one for Champagne), have visited wineries across the USA, and in Chile, France, and Spain. I fold my own napkins when stepping away from a table in restaurants, which is probably muscle memory from working in a white tablecloth spot in New Jersey during high school. When I’m not doing wine-related things, I’m probably supporting the Seattle Sounders, home or away, and currently serve as co-president of the team’s largest independent supporter group, the Emerald City Supporters. Additionally, I’m co-host of weekly soccer-focused podcast SonarFeed, which is recorded live every Monday night at 7:30PM PT at the Berliner Pub in downtown Renton, WA. I consider myself a decent cook and am also studying for the Court of Master Sommeliers Introductory Sommelier Course, as of March 2017.

You can find me on Twitter @tombiro or via email at tom@sevenhundredfifty.com.